Iedereen is van harte welkom bij de publieke verdediging van Arnoud den Boer (Stochastics groep) van zijn proefschrift
'Dynamic Pricing and Learning'
Promotoren: Prof.dr. Rob van der Mei en Prof.dr. Bert Zwart
The emergence of the Internet as a sales channel has made it easy for companies to experiment with selling prices. Web shops can adapt their prices with a proverbial flick of the switch, without any additional costs or efforts; the same applies for retail stores that make use of digital price tags (Kalyanam et al., 2006). In contrast, in the past costs and effort were needed to change prices, for example by issuing a new catalog or replacing price tags. This current flexibility in pricing is one of the main drivers for research on dynamic pricing: the study of determining optimal selling prices under changing circumstances.
